The NPD Group reveals the best selling fragrances for dads last year and what fathers might get as a gift this Father’s Day.
Top five Father's Day overall fragrance brands in June 06:
Top five Father's Day gift set brands in June 06:
Insights on Father’s Day 2007 from NPD Senior Beauty Industry Analyst, Karen Grant:
“Shifting away from more traditional mossy scents, today the most popular men's fragrances are those that are either light and crisp or rich and seductive. Many of the new scents for men offer interpretations with fruits such as, mango, grapefruit, juniperberry, and lemon - along with a little spice like nutmeg, pepper, and perhaps a dash of cardamom.”
“The two stand out fragrance families driving sales in men's prestige fragrances today are ‘water’ and ‘woody orientals’. Top sellers to watch going into Father's Day 2007 are Armani brands, Acqua di Gio, Code, and the new Attitude, as well as top 2006 men's launch Sean John's Unforgivable.”
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.