Port Washington, NY, December 21, 2007 – The NPD Group Inc., a leading provider of consumer and retail information, today announced the integration of the people and products of Current Analysis West under The NPD Group brand umbrella. NPD acquired Current Analysis West in May, 2007, but until now had operated the business independently.
With the integration, NPD offerings now include its flagship products -- consumer and point-of-sale (POS) information with extensive category coverage -- as well as causal data, which includes competitive pricing, promotions and share of shelf, formerly marketed under the Current Analysis West brand.
The new organization will be led by Peter Greene, VP and General Manager, reporting to Dennis Brown, Group President for NPD. Reporting to Peter Greene will be: Bob Goodwin, VP Sales; Elaine Noone, VP Client Development; Stephen Baker, VP Industry Analyst; Ross Rubin, Director Industry Analyst; and Shigeru Ohira, Director Asian Business Development.
Patrik Schmidle, formerly Vice President, Operations and Product Management for Current Analysis West, will lead the San Diego IT/Engineering team, reporting to Dennis Brown. Rich Alires, previously Executive Vice President for Current Analysis West, will be moving to DisplaySearch, an NPD Group Company and worldwide leader in display market research, to lead their sales efforts.
“This integration allows us to offer an enhanced level of information and insight to the industry,” said Dennis Brown. “As we come together, we will more fully realize the synergies of our complementary product offerings, and position NPD to continue to evolve with the industry.”
“The NPD Group is committed to providing quality client service, so we are working to ensure there is a seamless transition,” said Peter Greene. “This transition will allow NPD to execute against its new plan and structure, combining the talent of both organizations.”
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.For more information, contact us or visit http://www.npd.com.