Bentonville, AR, February 5, 2008 – The NPD Group, Inc., a leading provider of consumer and retail information, has been named Syndicated Supplier of the Year in the Insights and Customer Strategy Department by Wal-Mart Stores, Inc. Through a collaborative effort, NPD developed a customized Consumer Tracking Service for Wal-Mart and Sam’s Club and for selected vendors doing business with the retailers.
The award recognizes NPD for data quality, partnership for consumer insights, and business planning.
NPD’s Consumer Tracking Service for Wal-Mart and Sam’s Club provides the retailers and their selected vendors with an extensive view of what’s happening within and across categories based on each retailer’s consumer segmentation scheme, departmental structure, and geographic trading areas. The service provides consumer insight across a broad spectrum of industries and a common language for Wal-Mart, Sam’s Club, and their vendors to inform and facilitate business decision making.
“We are pleased and honored to be recognized by Wal-Mart in this way,” said Paul Cantrell, NPD’s Wal-Mart Global Team Leader. “The development and launch of these products has been a milestone for NPD, and we are committed to continued teamwork with Wal-Mart and their vendor teams to provide additional insights to help drive their business success.”
NPD’s Consumer Tracking Service for Wal-Mart is available for the following industries: automotive aftermarket, consumer technology, entertainment (music, film & video, games), fashion (apparel and footwear), foodservice, home (home textiles, small appliances, home improvement, lawn and garden), software, toys, and wireless handsets. NPD is also offering a customized service based on its consumption information for food and beverages.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.For more information, contact us or visit http://www.npd.com.