PORT WASHINGTON, NEW YORK, February 6, 2008 – It’s no surprise that fragrance is a popular Valentine’s Day gift, but it’s who’s giving and who’s getting that might surprise you. According to The NPD Group, in February 2007, men’s prestige fragrance sales* captured more of the dollar share for total fragrances than in previous years. Men’s fragrances for that month grew to represent 37 percent of total fragrance sales, up from 35 percent in February 2005.
In general, we know from NPD’s FragranceTrack study, more women buy fragrance for men than vice versa. In fact, 43 percent of men who wear fragrance say they got it as a gift from a woman. But they don’t return the favor in kind. Almost a quarter of women who wear fragrance said they received it from a man. Below are the top five prestige fragrances men and women reported buying for the opposite gender.
| Top Five Men’s Fragrance Brands Bought by Women |
| 1. Obsession 2. Acqua Di Gio 3. Polo 4. Drakar Noir 5. Curve for Men |
| Source: The NPD Group/FragranceTrack 2007 |
| Top Five Women’s Fragrance Brands Bought by Men |
| 1. Chanel No. 5 2. Happy 3. Eternity 4. White Diamonds 5. Beautiful |
| Source: The NPD Group/FragranceTrack 2007 |
*Prestige Fragrances sold mainly in U.S. Dept. Stores
For more information or if you would to speak with NPD’s senior beauty analyst, Karen Grant please contact:
Dora Brunette
Dora_brunette@npd.com, 516-625-6190
Or
Cristina Hilsenrath
Cristina_hilsenrath@npd.com, 516-382-4849
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.For more information, contact us or visit http://www.npd.com.