PORT WASHINGTON, NEW YORK, November 18, 2008 – The NPD Group, a leading market research company, has named David Pritchard to head its European toys business. He replaces Anna Scott, who is relocating to Brunei, thus leaving NPD.
Pritchard will lead NPD’s sales tracking businesses for the toys industry in Europe. NPD’s EuroToys business offers the most comprehensive retail point-of-sale and consumer tracking for the industry, spanning nine countries, including France, UK, Germany, Italy, Spain, Austria, Belgium, Poland, and Portugal. NPD also tracks the toys industry in North America and Australia-New Zealand.
Prior to this position, Pritchard was a vice president in NPD’s Entertainment & Communications group and led product management for NPD’s U.S. Toys business. Before that, he was director for the firm’s Digital Insights business. Before joining NPD, he was a digital media consultant for Synacor Inc.; senior director for entertainment at Terra Lycos for music, TV, and film; and senior director of marketing at Wired Digital.
“NPD has a strong heritage in the toys industry, and we are committed to delivering the most reliable information to guide our clients’ decision making,” said Group President for NPD Europe, Michel Maury. “David’s experience in the entertainment industry will be a tremendous asset as we continue to grow and evolve with the industry and help manufacturers and retailers navigate through these challenging times.”
David Pritchard holds an MBA from University of California at Berkeley and a BA from University of York, England.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com.