Port Washington, NY, December 2, 2008 – The NPD Group, Inc., a leading market research company, has released its new Sports Retail Landscape Report. The report presents a unique model for analyzing what drives consumer purchasing in order to help marketers grow sales and build consumer loyalty.
Based on information collected from more than 7,600 consumers, the Sports Retail Landscape Report provides intelligence on levels of consumer awareness and how consumers move from awareness of a brand or a retailer to the decision to purchase that brand or shop in that store and consumer loyalty.
Through in-depth analysis offered in the report, at the individual brand or retailer level businesses can see the extent to which their marketing messages are resonating with consumers. By breaking down the sales conversion process, the report helps marketers pinpoint the specific stages of the selling process which need attention.
“Building sales and market share begins in the mind of the consumer,” said Dee Warmath, Vice President of Retail Insights, The NPD Group, Inc., and author of the report. “It’s there that the purchase decision is won – or lost. Now, more than ever, businesses need to be savvy about how to turn consumers into loyal customers.”
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com.