PORT WASHINGTON, NEW YORK, FEBRUARY 18, 2009 – The NPD Group, a leading market research company, is now offering weekly ecommerce point-of-sale data (POS) for consumer technology categories. NPD's Ecommerce Weekly Tracking Service completes the retail landscape when used in conjunction with NPD's Weekly Tracking Service which tracks brick and mortar retail sales.
The Ecommerce Weekly Tracking Service collects data from 15 ecommerce retailers, both vendor.com and pureplay.com, and is available for more than 100 consumer technology categories. With this information retailers and manufacturers can measure industry, category, brand, model and feature-level sales and trends.
"With ecommerce sales growing at a time when brick and mortar is struggling, it is critical for retailers and manufacturers to have NPD's weekly ecommerce data to get a comprehensive and strategic market view," said Dennis Brown, group president. "As a complement to the brick and mortar service, our Ecommerce Weekly Tracking Service provides a timely view of both segments of the market and enables our clients to compare and analyze sales trends across ecommerce and brick and mortar week-by-week as changes are occurring."
For more information about NPD's Ecommerce Weekly Tracking Service contact Charlie Camaroto at 866-444-1411 or contactnpd@npd.com.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and visit NPD's blog http://www.npdgroupblog.com.