About the Author - Chief Industry Analyst and Vice President The NPD Group
For more information:

Kim McLynn

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Harry Balzer
Chief Industry Analyst and Vice President The NPD Group

There are not many people in the United States that have followed the actual eating patterns of Americans as long as Harry Balzer, chief industry analyst and vice president of The NPD Group.  A national expert on food and diet trends, Balzer and The NPD Group have been tracking the eating and drinking patterns of Americans for nearly 30 years.  He is the author of The NPD Group’s Annual Report on Eating Patterns in America, which is in its 24th year. That’s why more than 90 percent of the nation’s food and beverage manufacturers and restaurant operators rely on Harry and NPD data. Balzer is widely known within the industry as a consistent source for information on actual consumer eating habits … not just what they say they are doing … but what they really do!

Balzer received recognition from Self Magazine for being one of 25 people in the United States who has changed the way the nation eats, cooks, and thinks about food. His television appearances include Today, Good Morning America, NBC Nightly News, CNN, and CNBC.  Balzer has been extensively quoted in The Wall Street Journal, USA Today, The New York Times, Fortune, Forbes, Time, Newsweek and a host of other business and trade publications. In addition, Balzer speaks about the latest food-related trends at several prestigious food industry events. He also speaks regularly at prominent universities including Northwestern University, Cornell University, and the University of Pittsburgh.

NPD conducts over 30 different on-going food-related consumer research studies. Balzer is available to offer insight and commentary on many industry-related questions, including:

Harry Balzer is a graduate of Duquesne University and makes his home in Barrington, Ill.
To reach Harry Balzer for commentary, please contact Kim McLynn at 847-692-1781. kim_mclynn@npd.com

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit https://www.npd.com/wps/portal/npd/us/home/, or follow us Twitter at https://twitter.com/npdgroup.