Our video game market research covers the physical, digital, and mobile realms. Our sales data, insight on video games trends, and industry analysis are based on both point-of-sale (POS) and consumer panel market research. Leading companies use this data and analysis to uncover emerging needs and consumer behaviors and explore video game and PC game trends. Media and entertainment companies, studios, manufacturers, publishers, financial analysts, networks, online communities, and retailers depend on our video games information and wider entertainment industry data, reports, and analysis as input for their critical decisions.
Liam Callahan is an industry analyst for Video and PC Games at NPD. Besides producing day-to-day analysis for clients and developing presentations, Liam is primarily responsible for the Games Market Dynamics reports which quantify consumer spending activities beyond new physical purchases at retail. Liam advises ongoing enhancements to the surveys and products along with producing the key finding for reports. Liam has worked at NPD for 8 years in a variety of roles covering new product launches, product management and consumer surveys.
The NPD Group Launches ReceiptPal Mobile App for iPhone
Consumers Earn Rewards for Sending Receipts Directly from their iPhones PORT WASHINGTON, NEW YORK, DECEMBER 4, 2013 – The NPD Group, Inc., a global information company, has launched ReceiptPal℠, a new, free mobile app for iPhones. ReceiptPal rewards consumers for saving their receipts. Whether dining out, buying holiday gifts or renting movies; participants snap and upload photos of receipts, or email their e-receipts from their iPhones to ReceiptPal. All of this information is anonymized an....
Fashion Dolls Still In Fashion For The Holidays
According to The NPD Group, last year’s winners maintain sales momentum and are joined by new dolls attracting buyer interest PORT WASHINGTON, NEW YORK, November 25, 2013 – According to retail sales data from global information company, The NPD Group, year to date through October 2013, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 pe....
Smartphone Data Consumption is 44 Percent Greater on Larger Screen Phones, According to NPD
PORT WASHINGTON, NEW YORK, NOVEMBER 18, 2013 – As consumers opt for smartphones with larger screens, they are increasing their usage and data consumption. According to the Connected Intelligence Smartphone Usage Report from The NPD Group, monthly Wi-Fi and cellular data consumption on smartphones with screens 4.5 inches and larger is 44 percent greater than it is on smartphones with screens under 4.5 inches, at 7.2GB and 5.0GB, respectively. Source: The NPD Group, Inc. / Connected Intellige....
Get an eagle’s eye view of the market, covering the entire U.S. games industry at the category level. Our new core product for all U.S. games clients, this service includes market size by segment, key market insights, and analysis of emerging trends. It integrates POS and consumer information to provide analysis of delivery method (physical, digital), hardware sales, accessories by type and platform, and gaming content, including new and used physical sales, digital downloads and add-on content, rentals, social network gaming, subscriptions, and mobile games.
Track awareness, usage, and experiences with established and emerging gaming trends. Games Consumer Insights Report is the industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.
Look to these quarterly reports for indispensable information about the market for paid online subscriptions to MMO/PC games, casual gaming Web sites, and video game console services (Xbox Live Gold). They deliver the best view of this burgeoning market, with reliable consumer insight from thousands of gamers age 13 and older who are members of our online consumer panel.
Understand who is buying video games and PC games, and how, why, and where they are shopping. Based on consumer behavior information provided by our online panel of nearly 2 million consumers, the service delivers information on purchasing, usage, and attitudes, for an unmatched view of the marketplace across all distribution channels.
Retail Tracking Service for PC Games and Video Games
Monitor retail sales of PC games and video games hardware, software, and accessories in the U.S. and Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale (POS) market information.
Based on point-of-sale data from the world's leading games information sources, this report offers a comprehensive view of video games sales in the top three games markets: the U.S., the U.K., and Japan. The report delivers detailed insight on what's happening in each of these key markets, including monthly, title-level video games software sales information by country.
Game Changers: How The New Consoles Will Change Consumer Behavior
I’ve been fortunate enough to have early access to the Xbox One and PS4 and have experienced some of their new “game changing” features. Those features that I believe will alter consumer behavior over time – specifically, how they interact with each other, acquire content, and, of course, play games, are as follows: The Feature: [...]
I am often asked about my thoughts and predictions for the upcoming releases of Microsoft’s Xbox One and Sony’s PS4. In order to wrap my head around what I think these new consoles will sell, I took an approach at what the consoles need to sell in order for software and hardware sales to be [...]