As consumers’ taste changes and the retail landscape evolves, new business opportunities and threats abound. NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future.

Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We help our clients understand what is selling, who is buying, and the why behind the buy. Our clients can use this information to make decisions across nearly every aspect of business, including sales, marketing, demand planning, distribution/assortment planning, product development, and more.

What We Do

Powering Data-driven Growth

Best-in-class Data

Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS) and consumer data.

Industry Expertise

Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

Prescriptive Analytics

Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.

WHO WE WORK WITH

More Than 2,000 of the World’s Leading Brands and Retailers

How We Do It

Expertise in More Than 20 Industries

600K+ retail locations

Point-of-sale data from over 600,000 retail locations, plus e-commerce and mobile platforms

2K+ LEADING BRANDS

More than 2,000 of the world’s leading brands and retailers are NPD clients

8m+ SURVEYS

More than 8 million consumer surveys conducted annually

Millions of receipts

Millions of receipts from brick-and-mortar and e-commerce (Checkout)

18 countries

Services in 18 countries in the Americas, Europe, and Asia-Pacific

1600+

More than 1,600 employees worldwide

1966

Founded in 1966

MEET OUR LEADERSHIP
Karyn Schoenbart

“It has been exciting to play an increasingly important role in the strategies of our clients by providing insight into what is happening today and what to anticipate in the future.”

Karyn Schoenbart
Chief Executive Officer

Our People

NPD offers opportunities to learn from and collaborate with some of the best in the market research industry. We are proud of our collaborative culture and see it as key to continued growth and extending our track record of innovation. Strong benefits, flexible work schedules, and a global outlook are how we do business.

Diversity, Equity, and Inclusion

NPD established our Diversity, Equity, and Inclusion (DEI) Advisory Board to guide the company on our journey to become a more diverse organization. It highlights our corporate commitment to a more inclusive culture, while also providing ways for diverse voices to share concerns and light the way forward.