As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future.
More than 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We help our clients understand what is selling, who is buying, and the why behind the buy. Our clients use this information to make decisions across nearly every aspect of business, including sales, marketing, demand planning, distribution/assortment planning, product development, and more.
What We Do
Powering Data-driven Growth
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.
WHO WE WORK WITH
More Than 2,000 of the World’s Leading Brands and Retailers
How We Do It
Expertise in More Than 20 Industries
600K+ retail locations
Point-of-sale data from more than 600,000 retail locations, plus e-commerce and mobile platforms
2K+ LEADING BRANDS
More than 2,000 of the world’s leading brands and retailers are NPD clients and partners
More than 8 million consumer surveys conducted annually
Millions of receipts
Millions of receipts from brick-and-mortar and e-commerce (Checkout)
Services in 21 countries in the Americas, Europe, and Asia-Pacific
More than 1,600 employees worldwide
50+ YEARS OF INDUSTRY EXPERTISE
Founded in 1966
MEET OUR LEADERSHIP
“It has been exciting to play an increasingly important role in the strategies of our clients by providing insight into what is happening today and what to anticipate in the future.”
NPD offers opportunities to learn from and collaborate with some of the best in the market research industry. We are proud of our collaborative culture and see it as critical to our continued growth and extending our track record of innovation. Competitive compensation, strong benefits, flexible work schedules, and a global outlook are how we do business.
Diversity, Equity, and Inclusion
Our Diversity, Equity, and Inclusion (DEI) Advisory Board guides us in becoming a more diverse organization. It highlights our corporate commitment to a more inclusive culture, while also providing ways for diverse voices to share concerns and light the way forward.