NPD is a world class organization that manages and analyzes extremely large data sets. In this rapidly evolving global digital landscape, the Global Technology team works with multiple data sources to create the information products of the future. By leveraging the latest technological innovations, following standardized production processes, and focusing on continuous improvement, we transform raw data into user-friendly formats that our customers rely on to grow their businesses.
The Global Technology team makes the data collection, transformation, and delivery processes possible across the organization. Using secure Cloud-based platforms, we process and analyze consumer and point-of-sale data, applying dictionary matching, machine learning, suppression, calibration, projection, and other rules to produce the data sets. The team also develops and maintains software to access, manipulate, and present our data to clients.
Don’t be afraid and don’t keep your head down
“To succeed at NPD, you have to be willing to take risks. Don’t be afraid and don’t keep your head down. Really look at what new ideas you can offer. Big risks deliver big rewards here!”
Tom Poulos Executive Vice President, Data Services