The Analytics team works with manufacturer and retailer clients, combining deep insight into purchase dynamics, forward-looking analytics, and high-impact recommendations to give clients confidence that their decisions will drive growth.

Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories. With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.

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Don’t be afraid and don’t keep your head down

“To succeed at NPD, you have to be willing to take risks. Don’t be afraid and don’t keep your head down. Really look at what new ideas you can offer. Big risks deliver big rewards here!”

Tom Poulos, Executive Vice President, Chief Technology Officer, Checkout