Armin Begic

Armin Begic has more than 10 years of experience in market research working with some of the largest retailers and manufacturers in Canada at the executive level. In his current role, Armin leads a team of retail analysts responsible for providing actionable insights across a variety of retail functions including merchandising, insights, marketing, finance, and business strategy. Armin joined The NPD Group in Canada in 2011, and has held leadership roles across the Technology, Home, and Retail practices.