Darren Seifer

As the food and beverage industry analyst for The NPD Group, Darren Seifer provides insights to food companies and other food-related organizations based on NPD’s daily tracking of U.S. food and beverage consumption attitudes and behaviors. Seifer continuously monitors all aspects of what U.S. consumers eat and drink away from and in home — plus attitudes, motivations, personal characteristics, preparation, and food sourcing. In addition, he stays up to date on consumers’ health aspirations and behaviors, including dieting and food-related health strategies.

Seifer, who has been a food and beverage industry analyst at NPD since 2007, is a contributor to NPD’s annual “Eating Patterns in America,” which is an annual compilation of NPD’s ongoing food and foodservice research, and “Inside America’s Kitchens,” which explores the foods, beverages, appliances, and utensils households keep on hand, generational differences, and the future outlook for in-home food and beverage consumption. He is also the co-author of numerous other NPD food and beverage studies and reports. 

Prior to joining NPD, Seifer was an analyst with IRI, where he spent more than seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories.


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