Dave Adamchick covers the Canadian technology industry providing analysis and overall strategic insights to leading IT and Consumer Electronics brands.

Prior to this role, Dave worked closely with leading national retailers for NPD in the Canadian tech, office supply, beauty and home appliance industries, and manufacturers from the Home Appliance sector. Prior to joining The NPD Group, Dave has worked for some of the world’s largest multinational retail corporations’ Canadian offices in the Home Improvement, Tech and Office Supply sectors in a merchandise analytics and merchandising capacity, supporting the development and execution of assortment and marketing strategies based on Point of Sale and consumer data.