Dirk Sorenson

Dirk Sorenson, Executive Director, Industry Analyst in The NPD Group’s Sports practice, covers the bicycle, outdoor, and team sports equipment categories. Dirk travels extensively to provide insight on the U.S. sports landscape to the cycling and outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data-bound product management strategies is sought after by top global manufacturers.

He has been a speaker at industry tradeshows including Outdoor Retailer, Bicycle Leadership Conference, Interbike, Paddlesports Retailer, and The Running Event.

Dirk joined NPD in 2015 following product management and marketing roles for brands including Raleigh Bicycle, Redline Bicycle, Dagger Kayak, and Perception Kayaks. He holds a Master’s degree in Transportation Geography with an emphasis in quantitative techniques from the University of Kentucky. Dirk enjoys cycling and camping with his family and lives in Boulder, Colorado.


The Running Event | Austin, Texas

Session Title: Who will win the race? The running market in a post-pandemic world
Presenter: Dirk Sorenson, Executive Director and Industry Analyst, U.S. Sports
Date: November 30, 2021 at 2:45 pm CT
Session Description: Once we are past the pandemic, what will retailing look like? Will online shopping continue and where will it peak? What is the role and future for brick & mortar retailing? What innovations did we see during the pandemic and which will stick? What are the factors to monitor and navigate in 2021 to be successful? NPD’s Sports Industry Analyst Dirk Sorenson wants to help prepare you for The Running Event so that you can determine where you are as a brand or retailer, focus on where you want to be and help pinpoint opportunities to help your business grow.

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