Lafontaine serves as the director of thought leadership, focused on uncovering insights about the retail consumer and crafting stories using The NPD Group’s robust data assets to provide strategic direction to retailers and manufacturers. She works closely with NPD’s senior leadership and industry advisors and analysts to drive thought leadership initiatives across the organization. Elizabeth joined NPD in 2017, transitioning directly from the retail industry. Prior to joining NPD, she held buying roles at Macy’s & Stein Mart and has a B.S. in Retail Management from Syracuse University’s Whitman School of Management.