Fernando Perez has served as Director for The NPD Group’s Toys practice in Spain since 2006. In 2008, he moved up to the position of Country Manager and Spain toy industry analyst. Fernando has over 20 years of experience in the Toys industry.  Prior to joining The NPD Group, Fernando served as marketing director for multinational toy company, Bandai.

 Fernando holds a Master’s of Business Administration from Escuela de Organización, and a Bachelor’s degree in biochemistry and molecular biology from Universidad Autónoma de Madrid.