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Frédérique is NPD’s Global Toys industry analyst. Her expertise is based on more than 20 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running NPD’s U.K. Toys team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.
She joined The NPD Group in 1995 from A.C. Nielsen, to help kickstart the launch of the EuroToys® service in France.