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Jaime Negrete leads the Technology practice for The NPD Group in Mexico. Jaime brings more than 10 years of experience in the market research industry for the CE, IT, home and video games industries. Currently, Jaime leads a team responsible for providing relevant, actionable insight to identify growth opportunities for leading technology companies. In addition to his tenure at The NPD Group, he has 10 years of experience working for Nielsen and Bacardi.