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Joe Derochowski is The NPD Group’s vice president, industry advisor for the home and home improvement industries. Joe has followed consumer behavioral trends throughout his career, developing a unique perspective on what consumers do and why they do it. Driven by this insight and his passion, Joe has been helping manufacturers and retailers identify opportunities for growth for the past 30 years, from product innovation to new marketing and merchandising opportunities. Joe’s background in all facets of business gives him the ability to connect the dots between the consumer and the marketplace and help companies understand today’s trends while anticipating future demands.
In addition to working closely with manufacturers and retailers throughout the home and home improvement industries, Joe is a frequent speaker at industry conferences where his combined consumer and industry-driven approach drives the insights he provides. He is also regularly quoted in trade and national media publications, including The Wall Street Journal, The New York Times, The Washington Post, CNBC, HomePage News, and HBS Dealer.
Joe received his MBA from Michigan State University and an undergraduate degree from GMI Engineering Management Institute. In addition to his tenure at The NPD Group, his previous work experience includes General Motors Parts, AT&T, Procter & Gamble, and Nielsen. He has served on the Board of Directors of the Academy of Nutrition and Dietetics.