Juli Lennett, vice president, industry advisor for The NPD Group’s U.S. Toys practice, has spent nearly two decades at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street Journal, Washington Post, CNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including at Scholastic, where she was Director of Marketing and Sales for their edutainment software group for six years.