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Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Kristen is a 25-year publishing industry veteran. Her career has spanned many roles, including retailing, buying, field sales, marketing, and business development. This experience gives her an unusually deep perspective as a market analyst.

A widely-recognized expert in the areas of children’s books, comics & graphic novels, and cross-entertainment consumer behavior, Kristen works broadly with NPD Books’ key clients. She is deeply interested in the confluence of retail, technology, literacy, and demographics in the digital age.

Events


Understanding Trends in the U.S. Kids’ Book and Licensing Market

Presenter: Kristen McLean, U.S. Books Industry Analyst    

Date: Wednesday, June 23

Time: 12:30 pm ET 

Location: Virtual 

Description: Don’t miss this engaging and informative webinar, hosted by U.S. Books Industry Analyst Kristen McLean. She’ll break down the state of the U.S. children’s book market with a particular focus on the evolving licensing market.

Key topics and questions include:

  • What will be the key trends to watch in the children’s market for the next 12 – 24 months? 
  • What’s the state of children’s licensing, and how was it impacted by the pandemic?
  • What are the highest growth areas in children’s publishing, and who are the fastest growing players?

It’s a can’t-miss session based on our latest data and Kristen’s deep industry expertise.


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