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Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Kristen is a 25-year publishing industry veteran. Her career has spanned many roles, including retailing, buying, field sales, marketing, and business development. This experience gives her an unusually deep perspective as a market analyst.

A widely-recognized expert in the areas of children’s books, comics & graphic novels, and cross-entertainment consumer behavior, Kristen works broadly with NPD Books’ key clients. She is deeply interested in the confluence of retail, technology, literacy, and demographics in the digital age.

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