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Kristen McLean is the Executive Director of Business Development at the NPD Books. Kristen is a twenty-five-year veteran of the publishing industry, with a career spanning many roles including retailing, buying, field sales, marketing, and business development which gives her an unusually deep perspective as a market analyst.

A widely-recognized expert in the children’s book market, she works broadly with NPD Books’ key clients, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.


    Understanding Trends in the U.S. Kids’ Book and Licensing Market

    Presenter: Kristen McLean, U.S. Books Industry Analyst    

    Date: Wednesday, June 23

    Time: 12:30 pm ET 

    Location: Virtual 

    Description: Don’t miss this engaging and informative webinar, hosted by U.S. Books Industry Analyst Kristen McLean. She’ll break down the state of the U.S. children’s book market with a particular focus on the evolving licensing market.

    Key topics and questions include:

    • What will be the key trends to watch in the children’s market for the next 12 – 24 months? 
    • What’s the state of children’s licensing, and how was it impacted by the pandemic?
    • What are the highest growth areas in children’s publishing, and who are the fastest growing players?

    It’s a can’t-miss session based on our latest data and Kristen’s deep industry expertise.

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