Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies practice. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation.
Prior to her current role, Leen worked closely with NPD’s retail partners across general merchandise categories. Before joining NPD, she held several sales and consultative marketing roles with Fortune 500 companies. With a passion for understanding how key macro and economic indicators drive consumer behavior and retail trends, Leen’s diverse background gives her a unique perspective on marketplace drivers.
Leen has an MBA from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.