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Mathilde Lion is industry analyst and director of beauty in Europe for The NPD Group. Her expertise is based on more than 15 years of experience in market research and a decade in the world of beauty. She is responsible for strategic analysis and pan-European beauty research for industry leaders. She also manages relationships with The NPD Group’s retail partners and the media in Europe.
She joined The NPD Group in 2005 with the launch of the company’s Beauty practice in France. Prior to her work with NPD, she was with Dun & Bradstreet and Kantar Worldpanel.