Samuel Yan is The NPD Group’s e-commerce commercial lead in China, responsible for managing commercial activities and service delivery.

Samuel has eight years of industry experience, including five years with a strategic consulting firm. Samuel’s experience spans the beauty, toys, and FMCG industries. He is a growth partnership consultant who focuses on helping his clients achieve incremental growth in a changing world. He shares his industry knowledge and perspective with NPD’s executive-level clients across China, Europe, and North America. Samuel is a frequent speaker at many conferences and events.

Samuel holds a Master’s degree in International Business from Kedge Business School in France. In addition to Mandarin, he speaks English and French.

Recent Posts