KK Davey is President of CPG and Retail Thought Leadership. In this role, Dr. Davey works with client executive teams and boards to spot emerging trends and opportunities leveraging prescriptive analytics, technology, and granular data. He previously held leadership positions at global consultancies, including Oliver Wyman and McKinsey & Company, as well as at WPP, Knowledge Networks, AC Nielsen, and ORC.
Davey holds a Ph.D. in marketing and statistics from Vanderbilt University. His dissertation on choice modeling won the coveted American Marketing Association best dissertation award in 1991.
Davey has published several articles in leading publications on a variety of topics such as demand and growth, revenue management, innovation, marketing, insights and analytics, and sales execution. He is also often quoted in leading business media, featured on television, and regularly speaks at industry conferences on challenges and opportunities facing the industry.