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As President of Products and Solutions, Nishat Mehta leads an integrated global team that has responsibility for all products and commercial responsibility for many solutions, including Media, Retail, E-commerce, Analytics, and Growth Consulting. Mehta was previously President of Media and Chief Product Officer for IRI.
Previously, Mehta led the customer communications team at 84.51º, where he helped leading grocery retailer The Kroger Co. and its CPG brand partners create relevant and personalized communications to strengthen customer loyalty. Prior to leading this team, he served as the Company’s head of brand media, leveraging the power of data and other retail assets to improve CPG brand advertising. Prior to that, Mehta was responsible for developing strategic partnerships at dunnhumby. Here he led the elevation of the Company’s digital media measurement and targeting business, transforming the way CPG brands bought, sold, and measured their media.
Mehta also spent 15 years at MicroStrategy, a leading provider of sophisticated enterprise software platforms for business intelligence, mobile intelligence, and social intelligence applications, helping companies of all types leverage data and insights to make better decisions. As Vice President of Social Intelligence, Mehta drove the Company’s initial foray into social analytics to help brands better understand consumer behavior on social networks, particularly Facebook. During his tenure, he also built MicroStrategy’s OEM partner program, securing more than 150 partnerships with major data software companies such as Oracle, Accenture, and Kronos, allowing the Company to expand into high-volume businesses.
Mehta graduated from Harvard University with a bachelor’s degree in applied mathematics and a master’s degree in computer science. He resides with his wife and children in New York City.
Follow Nishat Mehta on Twitter at @nishatmehta.