Susan Pechman

Susan Pechman is The NPD Group’s Chief Marketing Officer. With more than two decades of strategic and management experience, her expertise covers all facets of integrated marketing, including branding, market research, advertising, direct response and CRM, public relations, and online marketing.

Before joining The NPD Group, Susan was founder and general manager of Cone Interactive in New York City, a marketing and PR practice, where she was the chief marketer for the launch and evolution of numerous B2B and B2C brands. Susan is also experienced in product development, leadership of new organizational divisions in marketing, and client services and sales.