Customer Segmentation and Brand Management
Understand how your brand performs among your target segments, your most valuable customer, and where there is potential for growth.
Business Challenge A retailer recently launched a private label brand in apparel with multiple product lines, ranging from shirts to pants. The retailer wanted to know whether its private label provided shoppers with a unique offering that kept them coming back for more, or whether these shoppers found more value in competing brands. What We …Read More