Determine how base price changes impact sales volume, and manage promotional pricing to drive profitable growth.

Post pricing change, measure and monitor in-market performance.

How Following the Consumer Purchase Journey

How Purchase Sequencing Revealed the Perils of a Price Drop

Business Challenge After releasing a new product at a substantially lower price point, a major technology brand asked our Checkout team to find out how the price change affected its core customer segments and accessory sales. What We Found The good news was that the product’s lower price point resulted in a sales lift that brought many more …

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