Product Development and Innovation

Determine if your new product or brand launch is positioned to succeed, and how to maximize success.

How an Investor Used NPD Data to Guide Investment Strategy

Business Challenge Before making an investment, a hedge fund asked us for sales data to help them determine whether a company’s growth was sourced to a fad or if the growth appeared to be sustainable. What We Found Using SKU-level, weekly point-of-sale data, the hedge fund determined the target company’s past successes were largely driven by …

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