Strategic Planning and Forecasting
Find opportunities to grow your footprint in brick-and-mortar and e-commerce.
See where you’re losing loyalty so you can target competitive threats.
How a Private Equity Firm Used NPD Data to Conduct Due Diligence
Business Challenge A private equity firm was evaluating an investment opportunity in a particular industry. While our client had financial data about the target company, it came to us for a broader view of the market environment in which the target company played. We provided information about market size, trends, and key players to assist …Read More
How a duty free brand used passenger intelligence to prioritise time and resources in the right areas
Business Challenge With limited resources our client needed to prioritise which regions, airports and terminals they should be focussing their efforts to get the greatest ROI. In order to prioritise they needed to understand the size and growth of passengers as well as the nationality mix. What We Found Traveller Statistics provided all the information …Read More
How a duty free brand tailored their merchandising strategies to their most valuable shoppers
Business Challenge Historically our client had very little intelligence on who purchased their category and which nationalities they should prioritise. This lack of insight led to inefficient investment decisions. What We Found Nationality Tracker helped identify the key differences in the footfall and conversion by nationality within the client’s category, including how this differs by subcategory. …Read More
How a Retailer Uncovered Black Friday Opportunities
Business Challenge A large national retailer (Retailer A) needed to increase its share during Black Friday. The client came to NPD’s Checkout team to understand the impact of competitors on its Black Friday sales. What We Found Our team found that roughly half of Retailer A’s Black Friday shoppers also shopped at a competitor’s store …Read More
Leveraging Complementary Data and Insights to Tell the Full Story Behind Sales Declines
Business Challenge A foodservice operator’s breakfast menu item sales were declining. Leveraging our CREST® foodservice data, this client discovered its performance wasn’t consistent with industry trends—breakfast visits were actually up for the category. In fact, its main competitor was gaining share at the breakfast occasion. What We Found Digging further into the data using Checkout, this client …Read More
How Same Store Sales Reporting Set the Record Straight on a Competitor’s Performance
Business Challenge Our client noticed one of its competitors was reporting a growth rate that far outpaced that of the rest of the category. It had an inkling that something was off and came to us to get the whole story. What We Found Our Analytic Reporting/Same Store Sales solution quickly got to the root of …Read More