Industry: Retail
Products: Retail Tracking

Business Challenge

Historically our client had very little intelligence on who purchased their category and which nationalities they should prioritise. This lack of insight led to inefficient investment decisions.

What We Found

Nationality Tracker helped identify the key differences in the footfall and conversion by nationality within the client’s category, including how this differs by subcategory. Supporting intelligence included the shopper profile, their purchasing triggers and behaviours as well as the leading nationalities that spend the most in their category.

Our client had very little intelligence on who purchased their category and which nationalities they should prioritise.

How We Helped

Our client was able to identify priority nationalities by subcategory based on purchasing and spend levels whilst gaining insights into their profiles and purchasing triggers to help inform their brand activation plans.

Our client was able to identify priority nationalities by subcategory to help inform their brand activation plans.