How a duty free brand used passenger intelligence to prioritise time and resources in the right areas

Industry: Retail
Products: Consumer Tracking

Business Challenge

With limited resources our client needed to prioritise which regions, airports and terminals they should be focussing their efforts to get the greatest ROI. In order to prioritise they needed to understand the size and growth of passengers as well as the nationality mix.

What We Found

Traveller Statistics provided all the information needed to identify the top airports and terminals by passenger size (i.e. greatest audience for the brand), as well as the fastest-growing airports by region for the client to target (i.e. greatest growth opportunity). By also identifying the key nationalities departing these airports the client was able to tailor their marketing plans effectively.

Our client needed to prioritise which regions, airports and terminals they should be focussing their efforts to get the greatest ROI.

How We Helped

The client was able to realign their resources based on a clear airport priority list and an understanding of the trade landscape, ensuring the greatest return for their investment. By also understanding the key nationalities the client could ensure all activation and marketing investments delivered against the shopper profile within these locations.

The client was able to realign their resources based on a clear airport priority list and an understanding of the trade landscape.