Six months of steady share declines had a top consumer electronics manufacturerunsure of next steps. The manufacturer was scrambling to find the root cause of the share declines, but internal analysts couldn’t put their finger on where the pressure was coming from. The manufacturer asked us to take a deeper look at the data.
Six months of steady share declines had a top consumer electronics manufacturer unsure of next steps.
What We Found
Our Analytic Reporting/Custom Channels solution provided an additional level of granularity that aligned our best-in-class data with the manufacturer’s internal account structure and channel definitions. Our data revealed that the manufacturer’s share losses were driven by increased competition in one of its most lucrative channels.
How We Helped
Our analysis revealed turning around the lagging channel would result in an additional $4MM in incremental sales for the manufacturer. Armed with these insights, the manufacturer pinpointed the problem channel, created a response plan, and quantified the upside of winning back its fair share of the market.
Turning around the lagging channel would result in an additional $4MM in incremental sales for the manufacturer.