Our client noticed one of its competitors was reporting a growth rate that far outpaced that of the rest of the category. It had an inkling that something was off and came to us to get the whole story.
Our client came to us to get the whole story about a competitor’s performance.
What We Found
Our Analytic Reporting/Same Store Sales solution quickly got to the root of the disconnect: The competitor’s growth wasn’t organic. It was driven by distribution expansion. The competitor’s same store sales trends mirrored trends in the rest of the category.
How We Helped
We helped our client differentiate organic versus distribution-driven growth when conducting its competitive analysis to ensure the right threats were in focus.
The competitor’s growth wasn’t organic. It was driven by distribution expansion.