Data

Categories Tracked

Tops

  • Dress Shirts
  • Knit Shirts
  • Sweaters
  • Woven Shirts

Bottoms

  • Jeans
  • Pants
  • Shorts
  • Skirts/Skorts
  • Other

Dresses

Tailored Clothing

  • Jackets/Blazers
  • Sportcoats
  • Suits

Outerwear

  • Outerwear Bottoms
  • Outerwear Suits/Sets
  • Outerwear Tops

Sweats/Active Bottoms

  • Active Bottoms
  • Sweatshirts

Cold Weather Undergarments

Underwear

  • Undershirts
  • Underwear Bottoms

Intimates

  • Bras
  • Daywear
  • Panties
  • Shapewear

Socks

Tights/Sheer Hosiery

  • Tights
  • Sheer Hosiery

Swimwear

Sleepwear

Children’s/Infants’ Sets

Special Infantswear

Apparel Accessories

  • Handwear
  • Headwear
  • Other

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Trend Tracker

Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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The Future of Footwear

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 100+ product categories with emphasis on footwear industry trends.

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The Future of Apparel

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 250+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

A New Look at Luxury Consumers

Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.

Evolution Reports

Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets  and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.

We Track Fashion Apparel in the U.S. and Canada, and Sports Apparel Across the Globe

Industry Expertise

“The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment.”