Insights

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Data

Categories Tracked

Accessories and Appearance

  • Air Fresheners
  • Appearance Accessories
  • Appearance Chemicals
  • Cargo Management
  • Exterior Accessories
  • Interior Accessories
  • Paint/Coatings
  • Tire and Wheel Accessories
  • Towing and Hitch

Chemicals, Additives and Fluids

  • Antifreeze / Coolant
  • Fluid Management Accessories
  • Grease/Lubes, Hand Care
  • Motor Oil
  • Performance Chemicals
  • Refrigerants and Accessories
  • Sealants/Adhesives/Compounds
  • Transmission Fluid
  • Washer Fluids

Maintenance and Repair

  • Batteries
  • Automotive Lighting
  • Battery Accessories
  • Body Repair
  • Electrical
  • Filters
  • Light-Duty Shop Equipment
  • Spark Plugs
  • Tape
  • Wipers

Replacement Tires

  • Passenger Car and Light Truck Tires
  • ATV/UTV Sport Tires
  • Heavy-duty and Commercial Tires
  • Trailer Tires

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Motor Fuels Index

Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes. Categories include: unleaded gasoline, diesel, and alternative fuels.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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The Future of Automotive

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 160+ product categories with emphasis on automotive aftermarket industry trends.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase

This study will explore the oil change consumer’s journey and the various purchase decisions made along the way. It will identify how both do-it-yourself and do-it-for-me consumers proceed down the path to purchase, the most prevalent paths, and differences between key demographic segments.

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Online and In-Store Behavior and Trends

With more aftermarket shopping taking place online, it’s never been more important to understand how digital channels will transform consumer preferences and impact your bottom line. This report provides a comprehensive overview of the habits and preferences of online automotive parts shoppers so you can size the market opportunity, create messaging that resonates with online shoppers, and get a clear sense of whom to target as you strive for data-driven growth.

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Exploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay

This report explores the impact of loyalty programs and mobile apps on consumers’ fuel choices and brand loyalty. Its deep data and expert insights support the development of effective manufacturer loyalty programs, mobile pay options, and other apps, helping you identify and reach new customers while bringing existing ones back to the pump.

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Industry Expertise

“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”