Data

Reseller Tracking

Monitor sales of technology products sold through the largest national solution providers with item-level detail in all key CE, IT, and software categories.

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Vertical Reseller Tracking

Adding even more power to the B2B Technology Reseller Tracking Service, our Reseller Verticals information expands your view of technology products and software sold through resellers. It provides detailed views into over 300 industry groups within healthcare, education, finance, and other industries.

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VAR Tracking Service

Understand what products and brands are selling in the VAR channel with monthly POS data for thousands of IT hardware items across 1,400 different brands.

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SMB Technology Monitor

Make informed business decisions and understand small-to-medium business (SMB) buying behavior with new B2B insights on purchase intentions and brand perceptions in the commercial market.

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B2B Software and Cloud Tracking Service

Track point-of-sale data for software products through reseller partners. This service is your essential resource for insights into the overall software landscape, including competitive products, pricing analytics, and licensing trends.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our Point-of-Sale Store-Level data so you can capitalize on the right opportunity, in the right place, at the right time.

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The Future of B2B Tech

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of B2B Tech. Our interactive dashboard provides you with over 60 three-year forecasts and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

Data Center Ecosystem Report

To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.