Data

Vertical Reseller Tracking

Adding even more power to the B2B Reseller Tracking Service, our Reseller Verticals information expands your view of technology products and software sold through resellers. It provides detailed views into healthcare, education, finance, and other industries.

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VAR Service Invoice

Understand what products and brands are selling in the VAR channel with monthly POS data for thousands of IT hardware items across 1,400 different brands.

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SMB Technology Monitor

Make informed business decisions and understand small-to-medium business (SMB) buying behavior with new B2B insights on purchase intentions and brand perceptions in the commercial market.

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Reseller Tracking

Monitor sales of technology products sold through the largest national solution providers, office product dealers, and contract stationers with item-level detail in all key CE, IT, and software categories.

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B2B Software and Cloud Tracking Service

Track point-of-sale sell-through data for software products through distribution and reseller partners. This new service is your essential resource for sales-out data that provides insights into the overall software landscape, including competitive products, pricing analytics, and licensing trends.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

Pro A/V Report

Get a deeper, more holistic view of the U.S. professional audio-video quarterly market, with aggregated sell-through data on 10 categories in the segment, including large-format commercial displays, monitors, and projectors.

Data Center Ecosystem Report

To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.