Insights

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Data

Categories Tracked

Fragrance

  • Juices
  • Gift Sets
  • Ancillaries
  • Home Scents

Hair

  • Shampoo
  • Conditioner
  • Color
  • Spray
  • Hair Styling

Makeup

  • Eye
  • Face
  • Lip
  • Nail
  • Sets

Skincare

  • Face
  • Body
  • Sun
  • Sets & Kits

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Beauty Cross Channel Monitor

Gain a comprehensive view of the industry and evaluate sales and performance for all beauty categories across the prestige and mass channels, with our solution in partnership with Nielsen.

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BeautyTrends®

Take full advantage of emerging opportunities across key channels (including prestige department stores and mid-tier national chains) by evaluating trends at a SKU level.

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Scentiments

Drive growth by gaining a view into attitudes and lifestyle as well as shopping behavior and usage data for U.S. consumers. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is further enhanced by our fragrance experts’ industry knowledge and insight.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

The Changing Face of Makeup

Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.

Evolution Reports

Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets  and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.

Industry Expertise

“As we have seen in other industries including apparel and footwear, beauty’s online sales growth accelerated amid the brick-and-mortar closures this year. But as growth has remained strong for beauty, it has slowed following the re-openings of physical stores across the country. So, while e-commerce sales have shown the full weight of their importance, we must recognize that brick-and-mortar is still very much alive”