Insights

View All Insights

Data

PubTrack Digital™

PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market. PubTrack Digital™ Audio is a new dataset within PubTrack Digital™ that allows you to see exactly what’s selling in the audiobook market. It’s the first publisher-verified retail measurement service for digital audiobooks.

Learn more

BookScan®

BookScan® is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the BookScan® dashboard.

Learn more

BookScan License Reporting Service

For the first time ever, publishers and licensors can get a total view of their licensed and branded books to identify cross-industry opportunities, benchmark and track brand sales trends over time, and understand the formats, pricing, and categories that perform best in a license program.

Learn more

U.S. Manga Data Service

Our U.S. Manga Data Service delivers verified book data, enabling you to understand manga performance and trends as a part of the wider comic and graphic novel market.  The service provides weekly unified views of the market that are not available from any other source. The information is filterable by title, series, publisher, market, IP …

Learn more

Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

Learn more

Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

Learn more

Entertainment Expertise

The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.

Industry Expertise

Kristen McLean is the Executive Director of Business Development in the NPD Books practice, the team behind BookScan®. Kristen is a 20-year veteran of the publishing industry, with a career spanning many roles, including retailing, buying, field sales, marketing, and business development. In addition to working closely with a number of key clients, her current initiatives include developing a Licensed Brand Reporting Service within NPD’s wider Entertainment group. She speaks broadly to industry leaders about trends in the book and media industries, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.