Insights

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Industry Segments

Home Automation

Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.

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Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Mobility

Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Connected Home

This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.

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Direct-to-Consumer Video Landscape

Get in-depth insight on what’s driving huge growth in the U.S. direct-to-consumer (DTC) video market so you can create new business strategies and make winning decisions.

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The Evolving Ecosystem

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what’s happening and what’s ahead.

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Mobile Connectivity Report

Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.

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Rural America and Technology Report

As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.

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TV Ownership Report

Find out what motivates consumers to purchase new TVs. This report goes well beyond the sales trends, to explore the underlying reasons consumers replace their TVs with today’s new tech, so you can make fact-based decisions.

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Unlocked Phone Demand

The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.

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Industry Expertise