Insights

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Data

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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The Future of Tech

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Tech. Our interactive dashboard provides you with three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions. Available in the U.S. and Canada.

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Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Home Automation

The Home Automation Market Report combines best-in-class NPD data assets to present the most comprehensive view of home automation sales in the United States. The Home Automation Market Report provides expanded channel, brand, and market size information for business planning.

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Internet of Things

Our, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

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Industry Expertise

“The demands of modern life, whether they are Pandemic-driven or a result of post-Pandemic requirements, are going to build on the recognition by consumers of the need for, and personal nature of the PC. This is the time for the PC ecosystem to reinforce that “The PC is Personal Again” with product branding, features and pricing, as well as for PC manufacturers to deliver on the promise that HP identified so long ago.”

Connected Intelligence

NPD’s Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Gain a firm understanding of connected consumers and their interaction with smart home technology with this series of key reports with ongoing access to industry-leading analysts.

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Mobility

Leading carriers and mobile OEMs leverage our Mobility Advisory Service to understand how the connected consumer impacts their business.

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Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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