Categories Tracked

Digital Activity/Downloads



Subscription Video On Demand



Connected Intelligence®

Connected Intelligence® gives you a complete view of the entire connected device market, from digital distribution and home automation to mobility and wearables. Make data-driven decisions based on your own customers’ needs and behaviors instead of relying on national norms.

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Monitor DVD, Blu-ray and 4K UHD disc sales, based on information collected from retailers and channel partners. Understand disc movement down to the title level, on a weekly basis, in local U.S. and Canadian markets.

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Win Your Windowing Strategy

Learn how non-exclusive licenses and release timing affect streaming engagement hours and discover Circana’s unparalleled data and deep industry expertise to help answer questions about distribution, content value, audience scale, and programming placement. Stay ahead of the curve and understand the industry buzz term of 2023 – non-exclusive licensing – and how it affects your content monetization. Maximize your licensing fee by choosing the right streaming service for your programming.

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Prescriptive Analytics


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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TV Switching Study

The TV Switching Study tracks changes in the ways U.S. consumers view and buy video content. The study explores the latest viewing trends, with an in-depth view of TV services and transactional video usage. It shows you the devices consumers use to watch video, the video services they are switching from and to, how they prefer to sign up, and why.

SVOD Marketplace Report

The SVOD Marketplace Report helps you understand how your platform or content fits into the larger streaming ecosystem. It ties actual viewership to the program inventory on major SVOD platforms.

Entertainment Expertise

The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.

Industry Expertise

“We’re living in the Golden Age of TV & Video where there are more programming and viewing options than ever before. This level of competition for viewer’s attention makes it critically important to know which services and content are best equip to maximize user engagement.”