Data

Categories Tracked

Digital Activity/Downloads

Purchases

Rentals

Subscription Video On Demand

Subscriptions

Theatrical

Connected Intelligence®

Connected Intelligence® gives you a complete view of the entire connected device market, from digital distribution and home automation to mobility and wearables. Make data-driven decisions based on your own customers’ needs and behaviors instead of relying on national norms.

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VideoScan®

Monitor DVD, Blu-ray and 4K UHD disc sales, based on information collected from retailers and channel partners. Understand disc movement down to the title level, on a weekly basis, in local U.S. and Canadian markets.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Reports

Subscription Video Track

Our Subscription Video Track consumer-based data, which covers Netflix, Hulu, and Amazon Prime viewership, provides unmatched insight into U.S. viewing habits across all types of devices and profiles. 

TV Switching Study

The TV Switching Study tracks changes in the ways U.S. consumers view and buy video content. The study explores the latest viewing trends, with an in-depth view of TV services and transactional video usage. It shows you the devices consumers use to watch video, the video services they are switching from and to, how they prefer to sign up, and why.

SVOD Marketplace Report

The SVOD Marketplace Report helps you understand how your platform or content fits into the larger streaming ecosystem. It ties actual viewership to the program inventory on major SVOD platforms.

Entertainment Expertise

The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.

Industry Expertise

“We’re living in the Golden Age of TV & Video where there are more programming and viewing options than ever before. This level of competition for viewer’s attention makes it critically important to know which services and content are best equip to maximize user engagement.”