Insights

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Data

CREST®

CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.

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SupplyTrack®

Track every product shipped from leading distributors to more than 700,000 operators, with detailed information on categories, brands, items, product attributes, and operator segments. You’ll better understand what consumers order from the menu. Inform your sales strategies with deeper insight into market trends and performance measures.

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Quarterly Topline Report

The CREST® Quarterly Topline Report explores the who, what, when, where, why, and how of restaurant consumption. This quarterly report is powered by CREST data and delivered via email. It provides a consistent overview of the industry’s key trends, along with timely analyst insight on the industry’s hot topics.

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Uncover the Who, What, When, Where, and Why Behind Consumer Spending

Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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CREST® Performance Alerts

Accurate, chain-specific transaction and share trends in a convenient dashboard format, within days of the close of each week. With this reporting speed and frequency, you can rapidly identify and respond to the real-world marketing tactics of your competition. This service combines NPD’s broad portfolio of assets with geolocation tracking data to provide the most accurate measurement of weekly competitive performance available.

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ReCount®

Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.

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Menu Price Track

Much of the foodservice industry’s revenue growth is based on price increases, so it’s important to be armed with competitive price information. Menu Price Track let’s you benchmark the price of your menu items to your competition by geographic area to inform pricing decisions. Powered by Checkout.

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SalesTrack® Weekly

Every week, see how your chain performs relative to your competitive set. Now you can monitor the latest market moves each week and track how your business performs in your competitive segment. The NPD Group’s SalesTrack® Weekly service provides a timely measure of restaurant sales and the overall health of the industry.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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The Future of Foodservice

Learn about the behaviors that will drive growth at dinner over the next five years in order so you can develop targeted products and determine the most effective ways to market them. Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.

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Reports

Eating Patterns in America 

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. 

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Winning Gen Z Consumers

Much is made of how Gen Z consumers think and feel, but it’s harder to pinpoint how it all translates to actual behavior. This report reveals the products to emphasize, the food attributes they seek, menu innovations that appeal to them, unique personality traits, preferred advertising platforms, and more.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Winning with Hispanic Consumers

This report reveals how to capture the attention and address the specific needs of Hispanic consumers using food and beverage products and attributes, menu innovations, restaurant visit drivers, and more.

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Plant-Based Proteins in Foodservice Report

See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors. 

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The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

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We Track Foodservice Around the Globe

Industry Expertise

Our Customers

How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.

Manufacturers

“SupplyTrack is developed and tailored to how we want to see the market. Data drives insights, insights drive opportunities, and opportunities drive strategies. It is about materializing some of these numbers that we did not have visibility on.”

Tomas Almeida
Vice President, Foodservice Sales, Sovena USA

Distributors

“Supplytrack has changed our business by affording us the opportunity to be more informed and more delivered about the decisions we make.”

Suzanne Rajczi
Chief Executive Officer, Ginsberg’s Foods

Operators

“NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box.”

Patricia Chao
Consumer Insights Director, Jack In The Box

NPD’s CREST® data provides exactly the insights we need

“Our industry is a competitive, multi-faceted industry. NPD’s CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD’s CREST informs our strategic planning and is one of our key sources for performance measurement.”

Mitch Canada
Director of Market Intelligence, McDonald’s USA