Data

Categories Tracked

Fashion Shoes*

  • Ballerinas
  • Boat Shoes
  • Driver/Loafers
  • Flats,
  • Mule/Clogs
  • Oxfords

Fashion Boots*

  • Shootie
  • Low Shaft/Ankle
  • High Shaft
  • Over-the-Knee

Fashion Sandals*

  • Fashion slide
  • Fisherman/Hurrache
  • Flip Flop
  • Strappy Sandal
  • Thongs

Slippers

  • Indoor
  • Outdoor

Sport Leisure

  • Sport Lifestyle (inspired by Classics)
  • Casual Athletic
  • Skate
  • Sport Slides

Outdoor

  • Hiking
  • Lite Hiking
  • Winter/Snow Boots
  • Rain Boots & Galoshes
  • Water Sandals
  • Water Shoes
  • Water Sandals
  • Outdoor Sandals
  • Cold Weather Casual
  • Hunt/Fishing Boots

Performance

  • Walking

Work/Occupation/Safety

  • Trade/Construction/Industrial
  • Healthcare
  • Restaurant/Hospitality
  • Law Enforcement/Military

Performance

  • Aerobic
  • Football
  • Baseball
  • Basketball
  • Cross Training
  • Golf
  • Running
  • Skate
  • Soccer
  • Softball
  • Tennis
  • Walking
  • Lacrosse
  • All Other

*Can be broken out by Dress vs. Casual

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

Learn more

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

Learn more

Trend Tracker

Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.

Learn more

Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

Learn more

Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.

Learn more

Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

Learn more

Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

Learn more

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

Learn more

Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

Learn more

The Future of Footwear

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Footwear. Our interactive dashboard provides you with over 100 three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

Learn more

The Future of Apparel

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Apparel. Our interactive dashboard provides you with over 150 three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

Learn more

We Track Fashion Footwear in the U.S. and Canada, and Sports Footwear Across the Globe

Industry Expertise