Insights

@npdgroup

Published June 6, 2023 at 9:00 am

As Consumer Trade-Offs Impact Fashion Spending, Innovation and Connection Strategies Create Opportunities for Growth, Circana Reports

Published April 28, 2023 at 10:39 am

Newness is in Short Supply

Published April 12, 2023 at 9:00 am

US Households Prioritize Their Kids’ Footwear Needs by Spending Less on Adult Footwear, Circana Reports

Published March 30, 2023 at 1:55 pm

Moving Consumer Targets

Published February 16, 2023 at 11:32 am

US Footwear Industry Sales Expected to Stabilize through 2025, NPD Reports

Published January 13, 2023 at 11:08 am

Repositioning Retail for 2023

Published January 10, 2023 at 9:00 am

The NPD Group Announces Winners of US Outdoor Sports Retail Performance Awards

Published December 6, 2022 at 12:01 pm

Promotion Commotion

Published November 29, 2022 at 10:10 am

Back in Stores, But Not the Black Friday of Yore

Published November 22, 2022 at 9:13 am

Online Sales for China’s Sports Footwear Market Declined 22%

Published November 4, 2022 at 10:45 am

Pent-up Demand Meets Practical Purchasing for Footwear and Accessories this Holiday Season

Published October 17, 2022 at 9:40 am

Holiday 2022: See Consumers’ Purchasing Intentions

View All Insights

Data

Categories Tracked

Fashion Shoes*

Ballerinas
Boat Shoes
Driver/Loafers
Flats,
Mule/Clogs
Oxfords

Fashion Boots*

Shootie
Low Shaft/Ankle
High Shaft
Over-the-Knee

Fashion Sandals*

Fashion slide
Fisherman/Hurrache
Flip Flop
Strappy Sandal
Thongs

Slippers

Indoor
Outdoor

Sport Leisure

Sport Lifestyle (inspired by Classics)
Casual Athletic
Skate
Sport Slides

Outdoor

Hiking
Lite Hiking
Winter/Snow Boots
Rain Boots & Galoshes
Water Sandals
Water Shoes
Water Sandals
Outdoor Sandals
Cold Weather Casual
Hunt/Fishing Boots

Performance

Walking

Work/Occupation/Safety

Trade/Construction/Industrial
Healthcare
Restaurant/Hospitality
Law Enforcement/Military

Performance

Aerobic
Football
Baseball
Basketball
Cross Training
Golf
Running
Skate
Soccer
Softball
Tennis
Walking
Lacrosse
All Other

*Can be broken out by Dress vs. Casual

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Trend Tracker

Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

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Athletic and Outdoor Segmentation

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Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.

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Prescriptive Analytics

Segmentation

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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The Future of Footwear

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Footwear. Our interactive dashboard provides you with over 100 three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

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The Future of Apparel

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Apparel. Our interactive dashboard provides you with over 150 three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

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