Data

Categories Tracked

Bed Bath

  • Bath Accessories
  • Bath Toys
  • Bath Tubs
  • Bedding
  • Changing Pads
  • Diapering Systems
  • Potty Training
  • Sound Machines

Entertainment

  • Activity Seats/Jumpers
  • Basic Walkers
  • Bouncers
  • Infant Plush
  • Keepsake Gifts
  • Mobiles
  • Other Infant Toys
  • Playnests/Playgyms
  • Swings
  • Toys Walkers

Feeding

  • Basic Pacifiers
  • Bottle Warmers
  • Bottles/Nipples
  • Breast Feeding Systems
  • Feeding Accessories
  • Feeding Pillows
  • Rattles/Teethers/Toy Pacifiers
  • Sippy Cups
  • Tableware

Furniture

  • Baby Furniture
  • Children’s Furniture
  • Cribs/Toddler Beds
  • Furniture Accessories
  • Mattresses

Mobility Furniture

  • Bassinets/Sleepers
  • High Chairs
  • Playards

Safety

  • Baby Gates
  • Bed/Crib Rails
  • Health & Grooming
  • Safety Accessories

Travel

  • Baby Carriers
  • Car Seats
  • Diaper/Travel Bags
  • Strollers
  • Travel Accessories

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Account Level Reports

Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to truly partner with big box retailers to drive growth.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Industry Expertise

First-time, new, and seasoned parents alike are hyper focused on the health and well-being of their infants and newborns. This focus has transformed the juvenile products industry and led to best-in-class innovations, products, and solutions at retail. While the industry has remained stable overtime, changes in consumer behavior have changed the way the consumer, manufacturers, and retailers think about the juvenile market. Having insights to help read and react to consumer demand and evolve with changing tides is more important now than ever before.