Data

Categories Tracked

Accessories and Appearance

  • Bath Tubs
  • Bath Accessories
  • Potty Training
  • Diapering Systems
  • Bedding
  • Changing Pads
  • Bath Toys
  • Sound Machines

Bed/Bath

  • Bath Tubs
  • Bath Accessories
  • Potty Training
  • Diapering Systems
  • Bedding
  • Changing Pads
  • Bath Toys
  • Sound Machines

Entertainment

  • Activity Seats/Jumpers
  • Swings
  • Bouncers
  • Basic Walkers
  • Toys Walkers
  • Playnests/Playgyms
  • Keepsake gifts
  • Mobiles
  • Infant Plush
  • Other Infant Toys

Feeding

  • Bottles/Nipples
  • Breast Feeding Systems
  • Sippy Cups
  • Basic Pacifiers & Teethers
  • Rattles & Teething Toys
  • Bottle Warmers
  • Feeding Pillows
  • Feeding Accessories

Furniture

  • Playards
  • High Chairs
  • Bassinets/Sleepers
  • Cribs
  • Mattresses
  • Toddler Beds
  • Baby Furniture
  • Children’s Furniture
  • Furniture Accessories

Safety

  • Baby Gates
  • Safety Accessories
  • Bed/Crib Rails
  • Health & Grooming

Travel

  • Car Seats
  • Strollers
  • Travel Accessories
  • Baby Carriers
  • Diaper/Travel Bags

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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