Insights

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Data

Categories Tracked

Coloring & Art

  • Crayons
  • Paint & Painting Supplies
  • Art & Craft Paper
  • Art & Craft Kits

Dated Products

  • Calendars
  • Appointment & Planner
  • Books/Organizers

Envelopes

Filing & File Storage

  • Non-­‐Hanging File Folders
  • Hanging File Folders
  • File Storage

Janitorial/Breakroom

  • Paper Towels & Dispenser
  • Tissue & Tissue Dispenser
  • Beverage Accessories
  • Beverage
  • Hand Cleaner
  • Plates & Bowls
  • Cutlery

Mailing & Shipping

  • Tape
  • Tape Dispensers
  • Packing Products
  • Scales

Office Essentials

  • Stapler/Staples
  • Office Tape
  • Clips
  • Glues & Adhesives
  • Rubber Bands
  • Pins/Tacks
  • Cutting Tools
  • Paper Punches

Office Paper

  • Loose Filler Paper
  • Notebooks
  • Note Pads
  • Index Cards
  • Paper Rolls
  • Specialty Papers

Presentation & Reference

  • Binder Accessories
  • Presentation Products
  • Laminating Machines
  • Binding Machines
  • Presentation Boards

Self-Stick Notes

  • Flat Notes
  • Flags
  • Fan Fold Notes
  • Self Stick Note Dispensers
  • Value Packs

Shredders

Specialty Tape

Writing Instruments

  • Pens
  • Pencils
  • Fine Writing
  • Markers
  • Highlighters
  • Correction
  • Refills
  • Pencil Sharpeners

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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The Future of Office Supplies

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 100+ categories with a deeper focus on writing instruments, office essentials, coloring and art, and janitorial and breakroom.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

Industry Expertise

“Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they’re transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”