Insights

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Data

Categories Tracked

Apparel & Accessories

  • Activewear
  • Apparel Accessories
  • Baselayers
  • Packs & Luggage
  • Sunglasses
  • Swimwear
  • Outerwear
  • Socks & Underwear

Cycling

  • Bicycles
  • Bike Accessories
  • Bike Parts
  • Helmets/Footwear/Gloves

Footwear

  • Outdoor
  • Performance
  • Sport Leisure
  • Work/Occupational/Safety

Outdoor Sports Equipment

  • Accessories
  • Camping
  • Climbing
  • Water Sports

Team Sports Equipment

  • Baseball & Softball
  • Basketball
  • Football
  • Golf
  • Racquet Sports
  • Soccer
  • Track & Field
  • Other Team Sports Gear

Winter/Snow Sports Equipment

  • Accessories
  • Alpine
  • Nordic
  • Skiboards
  • Snow Decks/Skates
  • Snowboard
  • Telemark

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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We Track Sports Across the Globe

Industry Expertise

“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. NPD’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”