Data

Categories Tracked

Apparel & Accessories

  • Activewear
  • Apparel Accessories
  • Baselayers
  • Packs & Luggage
  • Sunglasses
  • Swimwear
  • Outerwear
  • Socks & Underwear

Cycling

  • Bicycles
  • Bike Accessories
  • Bike Parts
  • Helmets/Footwear/Gloves

Footwear

  • Outdoor
  • Performance
  • Sport Leisure
  • Work/Occupational/Safety

Outdoor Sports Equipment

  • Accessories
  • Camping
  • Climbing
  • Water Sports

Team Sports Equipment

  • Baseball & Softball
  • Basketball
  • Football
  • Golf
  • Racquet Sports
  • Soccer
  • Track & Field
  • Other Team Sports Gear

Winter/Snow Sports Equipment

  • Accessories
  • Alpine
  • Nordic
  • Skiboards
  • Snow Decks/Skates
  • Snowboard
  • Telemark

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …

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Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Industry Expertise

“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. NPD’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”